30 SECONDS...THE AMOUNT OF THE TIME THE IMAGE FROM A MISSING PERSON'S POSTER REMAINS IN ONE'S MEMORY. BECAUSE OUR BRAIN ARE DESIGNED TO STORE UNFAMILIAR THING IN OUR SHORT-TERM MEMORY. ACCORDING TO SCIENTIFIC EVIDENCE, HUMAN BRAIN’S FRONTAL LOPE MEMORIZES BEST FROM THINGS THAT WE’RE FAMILIAR WITH SO WE SHOW A NEW WAY TO MAKE EVERYONE REMIND THE MISSING EASIER. BY ENCOURAGING EVERYONE TO RECOGNIZE THE MISSING WITH SOMEONE’S LOOK, THE CAMPAIGN STARTS WITH 10 CELEBRITIES WHO LOOK ALIKE THE MISSING. HELP US SHARE THE POSTERS TO FIND THE MISSING PERSONS FROM FACES THAT YOU’RE FAMILIAR WITH.

THE CAMPAIGN WAS FIRST ROLLED OUT ON THE INTERNATIONAL DAY OF THE DISAPPEARED VIA ONLINE CHANNELS STARTING FROM FACEBOOK FANPAGE OF THE MIRROR FOUNDATION AND TWITTER OF CELEBRITY IN THIS CAMPAIGN, THE VDO SHORT VERSION WERE DESIGN FOR LAUNCH IN DIGITAL BILLBOARD AND BUS SCREEN. WE ALSO REDESIGN THE POSTER OF MISSING PERSON TO PROMOTE ON NEWSPAPER AND INSTAGRAM. ALL MEDIA CHANNEL CONNECTING WITH HASHTAG #??????????????? WHICH LEAD EVERYONE TO MISSING PERSON FANPAGE AND LOOKING FOR OTHER MISSING PERSONS WHOM THEY LOOK ALIKE ANYONE YOU FAMILIAR WITH.

MORE THAN 1 MILLION ORGANIC VIEWS IN 30 HRS. / BECOMES NO.1 TRENDING HASHTAG IN THAILAND TWITTER / ONLY 2 DAYS 300K+ SHARES, 113 MINUTES NEWS COVERAGE / GET 91.8+ MILLION BAHT EARNED IN FREE MEDIA / 150+ MILLION TOTAL IMPRESSIONS / 85% RECALL THE MISSING / MANY CELEBRITIES CONTACT DIRECTLY TO THE AGENCY FOR JOIN THIS CAMPAIGN FOR FREE / THANKFULLY, 2 OF THE 10 MISSING PERSONS FROM OUR POSTERS ARE NOW SAFE AT HOME.