We created a campaign that embodies the pioneering heritage, and also speaks to a new frontier—not one of miles or boundaries, but of ideas, connectivity, creativity. “The Modern Frontier” is a state of mind; a belief that the wisdom gained from our past will produce limitless possibilities moving forward. The film is a visual manifestation of how we equip today’s pioneers for “The Modern Frontier.” Subjects cover a broad range, including celebrated artists and cultural icons. Solari boards—a universal symbol of movement and travel—relay messages. “The Future is Leaving” orients us towards a feeling of urgency, motion, adventure and possibility.