Swedes are fed up with the gaming industry.

Due to the very competitive landscape, you’ll find “super duper free spins” and “mega jackpots” everywhere. There’re on the TV. There’re shouting out loud in every commercial radio break. There’re outdoors. There’re in our phones. They’re everywhere. It’s madness!

In order to break through the media landscape, we had to do something very different. And free-spin-mega-jackpot-free.

Focusing on building the actual brand - rather than selling the product itself. Creating emotional reasons to increase the liking - rather than screaming out rational ones.

This is the result. We hope you’ll like it.

The Moment of Excitement is an emotional film concept for Betsson dramatizing and capturing the very essence of excitement with the help of slow motion and a somewhat catchy 16th century tune by Henry Purcell remade with a twist. Here, featured in one (of four films):

Football

A film dramatizing and capturing the very essence of excitement in amateur football, when one of the players (against all odds) decides to pull of an bicicleta, Zlatan-style.