Cannes Lions
CLM BBDO, Boulogne-Billancourt / MERCEDES BENZ / 2014
Overview
Entries
Credits
Description
Our aim was to make the entire "birth" of the car beautiful, stylized, elegant and yet still make it feel like it was made in a workshop, crafted by skilled technicians. We wanted to produce the manufacturing of a car that not only feels genuine and raw but also represents the premuimness of Mercedes-Benz.
Execution
XTC Chemical Brother remix is a licensed music track from Artist Boys Noize.
For the Sound Designer, the music needed to be found, proposed, cleared and approved by everyone (Client/director/creatives/agency) before the shoot, for technical matters. After few weeks of search and work, we eventually secured the deal. Then we had to work on finding the right music edit, both respecting music and film edit.
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