We live in a culture full of images. Seeing always goes beyond reading; but the images provide us a lineal reading, that ends in the same image. However, reading awakens the imagination, it makes us see more. How would it be if an image that has been seen a thousand times would be explained/told by a text? There is no doubt, it would be richer. This is why this campaign tells us, “The more you read, the more you see”.