Cannes Lions
THJNK, Hamburg / FRANZ JOCHUM / CONDUCTOR / 2013
Overview
Entries
Credits
Description
Challenge: To stand out from the crowd. Key objectives: To stand out from the crowd. Get people to come to the concerts and workshops. In a very special, unique way.
Execution
Music lends expression to what cannot be said with words. But why has music - this very special language - no font?
Outcome
Now, we can experience Franz Jochums love of the language of music not just from the first note but also at first glance. Thanks to a font made up entirely of actual musical symbols: Concerto conducted univers.