Cannes Lions

THE MOST BEAUTIFUL LANGUAGE IN THE WORLD FINALLY GETS A FONT.

THJNK, Hamburg / FRANZ JOCHUM / CONDUCTOR / 2013

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Overview

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OVERVIEW

Description

Challenge: To stand out from the crowd. Key objectives: To stand out from the crowd. Get people to come to the concerts and workshops. In a very special, unique way.

Execution

Music lends expression to what cannot be said with words. But why has music - this very special language - no font?

Outcome

Now, we can experience Franz Jochums love of the language of music not just from the first note but also at first glance. Thanks to a font made up entirely of actual musical symbols: Concerto conducted univers.