In South East Asia, there are Korean fever move called ‘the Korean wave’ and JYJ, Girl’s generation and Big Bang are the most famous groups among Asian. JYJ is in the center of our campaign; they have fans all over the Asia and have been active for 10 years.

A fencing player pops the bubbles in Incheon Airport and a guy tells you that 'September is coming'. 17th Asian Games Incheon 2014 is held from 19 September to 4 October 2014.