The idea is to use the 're-targeting banner' method (a banner which follows the user while he navigates on different web pages) by highlighting one of the main quality of dogs: loyalty.

7 different creations have been developed to create repetition, which not only catches the user’s attention but also reinforces his curiosity.

By clicking on the Click here button the user is redirected on the French « Pedigree Adoption Drive » Facebook Page and is given a direct access to a map showing the closest shelter to his location.

We were able to reach 230,000 visitors.

A clicking rate of 0.3% (above average on the market being 0.05%).

11 dogs have been adopted.