In the first chapter of the book there is an original song, written by the author. It celebrates process of mixing religions, which is very common in Brazil, by praising a new "savior" that is supposed to unite different religions. We took those lyrics and brought one of the most famous musicians in the country (Carlinhos Brown, one of the artists on the Brazilian version of The Voice) to add melody to that song and made a music video that mixes the iconography of what were supposed to be "opposite" religions.

In the first chapter of the book there is an original song, written by the author. It celebrates process of mixing religions, which is very common in Brazil, by praising a new "savior" that is supposed to unite different religions. We took those lyrics and brought one of the most famous musicians in the country (Carlinhos Brown, one of the artists on the Brazilian version of The Voice) to add melody to that song and made a music video that mixes the iconography of what were supposed to be "opposite" religions.

We launched the music video and book trailer online prior to the book launch.

Some people called it a blasphemy. 1% of the audience, to be exact. The rest defended the book, the song, the idea, even if it went against their own faith. The book became the most expected launch of the month, outperformed a book about the former Pope in sales.