The art direction was essential to making The Museum of Laptops feel like a real museum with exhibits conveying each piece of laptop technology as a relic.

Three distinct building locations in Kyiv, Ukraine were designed to feel like a single museum of a grand scale with incredible attention to conceptual detail.

A grand hall featured old laptops on display, as well as unique artful details, like Greek statues holding marble laptops.

Each moment of laptop pain points was like its own art exhibit.

For “Wifi Passwords,” a large stone wall was covered in wifi “cave paintings.” A NASA moon landing-inspired control room showed how the earliest laptop needed docking stations. Actors posed as wax figures attempted to dock it. An “elevator ride” was designed to drop at the speed of a laptop battery. We used wires to suspend our actors once they hit “zero gravity,” creating a cinematic moment.