We packed our cameras and headed to where some of the best coffee in the world is grown – Colombia. And what did we bring with us but pumpkin spice lattes, blended strawberry mochas, and other coffee shop abominations.

Then we gave these “coffees” to the hard-working coffee farmers of Colombia to get their take on where coffee seems to be headed here in North America. Long story short, they weren’t impressed.

To highlight that consumers needed to get back to a simple cup of coffee we packed our cameras and headed to where some of the best coffee in the world is grown – Colombia. And we brought with us the ridiculous coffee shop creations.

Then we gave these “coffees” to the hard-working coffee farmers of Colombia to get their take on where coffee seems to be headed here in North America. Long story short, they weren’t impressed.

Every reaction, every comment, every spit and every display of disgust was real and unscripted.

The video outperformed on all social media metrics set forth by the brand. It has quickly become the most shared, viewed, liked, shared, and so on video in the brand’s history. Nabob saw an outpouring of positive consumer sentiment online. Having launched in April of 2014, it’s still very early to gauge sales results but the brand team is confident that this new work will meet or exceed all projections.