In partnership with The Times of India & Hindustan Times, we seamlessly wove the magic of the communication into the medium.

On 21st April, women of Delhi & Mumbai were amazed to see their names on the masthead. We achieved this by clever positioning of Half Flap on the Front Page. The Times of India masthead was transformed into “Nehas of India”; while Hindustan Times’ became “Hindustan calls all Nehas”

Over the next 9 consecutive days, a 2-inch extension jutting out of an inside page announced a new name every day.

Women could secure free Dove experiences at designated hair-spas.

We created one of its kind personalization, unparalled intervention and reaching the heart of the consumer on print.

• Mind measure “repairs hair damage” shot from 38 to 60, re-establishing Dove as the hair damage expert

• Dove’s sales grew by 5% in Mumbai & Delhi

• Spontaneous awareness scores jumped 900 bases points

• Social-Media engagement skyrocketed with Dove’s Twitter followers doubling and Facebook community seeing an addition of 1.5 million followers

• We created history with new advertising inventory in both newspapers. They both have a new ad inventory to sell!