Cannes Lions

The Natural Ad – L’Oréal Paris Botanicals Print without Print Ad

McCANN WORLDGROUP GERMANY, Frankfurt / L'OREAL / 2017

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L’Oréal Paris Botanicals Fresh Care was developed for women who want to use natural hair care products with fewer additives but with the same caring result as regular hair care products.

This brand new product line from L’Oréal Paris offers recipes based on natural textures and replaces chemical additives such as silicone with natural botanical complexes, enriched with organic compositions such as coriander, safflower and geranium.

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