Each Monday morning, 6 writers decide on the message that will go up that week. Our main mantra: Be conversational, not promotional. In a category that relies on teases, release dates and “now streaming,” we are finding a new way to rewrite the entertainment marketing script.

Our first message about our humble DVD beginnings broke Linkedin and became the biggest post by any brand in their history.

Since then we’ve ignited a flame war between The Rock and Ryan Reynolds, honored Halle Berry’s directorial debut, and have been celebrated by Netflix talent like Regina King, Kristen Bell, Julia Garner and Adam McKay.

We want the marquee to feel like your culturally-savvy, entertainment-obsessed bestie. We never alienate, go too obscure, or overdo the snark. It’s our first opportunity to bring the brand voice that we’ve honed for nearly a decade on social media to a new audience in the physical world.