Cannes Lions
ARMANDO TESTA, Turin / LAVAZZA / 2020
Overview
Entries
Credits
Execution
Closed and forced into our houses, we decided to open up to as many photographers as possible.
With an open letter we involved 13 artists, one per month plus the cover,
entrusting the story and vision of the “New Humanity” to their sensitivity.
The result was absolutely surprising: who shot from his window, who in the street, who his daughter, who an African community because stuck in Ethiopia, who friends…
13 different shots that gave us a true photograph of the current World and above all 13 different keys to get out of it.
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