Use the world of fashion to make the Micra a trend icon among opinion leaders by creating Micramorphoses.

The MICRAMORPHOSES, 11 Micras that have been customised by 11 famous designers (Yves St Laurent, Rykiel, Castelbajac, Galiano, etc.) in partnership with 11 'trendy' press titles to maximise the operation’s visibility (ELLE, for example).Car transport of partner-journalists during fashion week.The MICRAWARDS rally-fashion show and gala evening with 300 VIPs from the fashion world.Present at two major fashion trade fairs.Auction of Micramorphoses on the Web.Nissan network users’ kit.

The Micramorphoses: Such an original operation that generated interest well beyond the worlds of fashion and trends.Spin-off on television (M6, Paris Premiere), on the web, (Elle.fr, Vogue.com, Yahoo actus) and in a broad range of press titles (Les Echos, Liberation, DS, Auto Journal, CB News, Fashion Daily, Action Commerciale, …)A veritable 'starification' of the Micra: It makes its entry into the Yves St Laurent foundation as a work of art.The New Micra becomes the trendy car of 2003 for the media and the young urbanites target group.