Cannes Lions
COLENSO BBDO, Auckland / NEW ZEALAND TRADE & ENTERPRISE / 2009
Overview
Entries
Credits
Description
To get TV producers all over the world to consider New Zealand as the ideal location for their next TV or Film production and give them something they couldn’t throw in the bin.
Execution
We told a story of a smart producer and their perfect production in a 3D book that, when opened and tied, became a permanent reminder of the reasons to film in NZ.
Outcome
It’s only just been launched, but the print run has doubled from 10 to 20 thousand.
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