Cannes Lions

THE NEW ZEALAND CREATIVE INDUSTRY

COLENSO BBDO, Auckland / NEW ZEALAND TRADE & ENTERPRISE / 2009

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Overview

Entries

Credits

OVERVIEW

Description

To get TV producers all over the world to consider New Zealand as the ideal location for their next TV or Film production and give them something they couldn’t throw in the bin.

Execution

We told a story of a smart producer and their perfect production in a 3D book that, when opened and tied, became a permanent reminder of the reasons to film in NZ.

Outcome

It’s only just been launched, but the print run has doubled from 10 to 20 thousand.

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