Cannes Lions
THE NEWS FRIDGE
OGILVY DENMARK, Copenhagen / EKSTRA BLADET / 2016
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Overview
Entries
Credits
OVERVIEW
Description
To remind people that news from Ektstra Bladet are always fresh and crisp we introduced THE NEWS FRIDGE: special-build newspaper displays made of refridgerators - and containing cold and crisply FRESH NEWS
Execution
20 fridges was placed in selceted stores around Denmark.
Outcome
The news fridges increased Ekstra Bladets instore impact and helped increase sales up to 30 %.
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