In this 60-second commercial our on-screen narrator takes the viewer into the next chapter in investing, through a series of animated paper worlds that grow from the pages of books in a library. The lively and colorful world is made from paper models that illustrate the components of each industry-specific sector of the S&P 500. And provides a contemporary contrast to the old library evoking the traditional world of investing. As you explore the world, the models transform via whimsical pop-up motion to show the benefits of investing in sector-based ETFs.

The spot ends with the world folding back into the books and the camera pulling up to settle on the logo of the product.