We had to communicate the launch of the new Netflix movie “Leave the World Behind” in Colombia, which shows how we know nothing when technology is not under our control.

The movie premiered on December 8th on Netflix, it's a psychological thriller

that will grip you from the start. Starring Julia Roberts, Ethan Hawke, Mahershala Ali, and Kevin Bacon, it´s based on the novel by Rumaan Alam. It's about a family renting a beach house to escape city stress. However, their tranquility is interrupted by a cyber attack that isolates them from the world and the arrival of two strangers who claim to be the owners of the property.

Our goal was to generate conversations around it. With so much noise, how do we stand out to the same audiences?

We aimed to go from traditional media, to physical experiences. Let’s do this the Netflix way. The sky's the limit.

To enhance the promotion of Netflix's movie "Leave the World Behind," we connected the plot of the film, where a mysterious cyber-attack separates the protagonists from the world, with a simple yet existential question: What would you do if everything suddenly shut down?

Can you imagine a world without Netflix? What would you do if one day you woke up and couldn’t access your favourite series and movies?

At Bicentennial Park and 93 Park (an iconic park in Bogotá), containers were placed that simulated anti-cyber attack shelters, where all Netflix content was stored on DVD format. So, if the world is left without the internet, no one has to give up their favorite entertainment.

People were able to enter the container and find everything from classic movies to the latest platform releases. An original and fun way to invite the public to watch this movie that will make you reflect on what we depend on technology for.

Our campaign has successfully safeguarded an impressive array of entertainment content, including 1345 movies, 875 series, totaling a remarkable 1.1 million minutes of cherished entertainment. The impact of our efforts reverberated across major global media platforms, as CNN, BBC News, LLB Online, and Colombia's leading media outlets all covered our initiative extensively. Surpassing even our highest expectations, our campaign garnered a 20% increase in earned media attention, solidifying our commitment to preserving the richness of cinematic and televised experiences for audiences worldwide. Additionally, our activations saw significant foot traffic, with over 5000 people per day at Parque del Bicentenario and over 3000 people per day at Parque de la 93.