To introduce thew new Leica M11 to the Brazilian market and start pre orders of the new camera, we created an exhibition that showcased the power of the new Leica M11 60MP sensor. Using one single photo, we cropped the image into 32 individual unretouched images.

The exhibition was held at the Wickbold gallery and was also made into give away prints and a book.

During the event, all 40 M11 available for pre-order were sold.

For a week, we held at Wickbold Gallery a photo exhibition called the One Exhibition, showcasing the work produced by British photographer Dan Baker using the new Leica M11.

Th exhibition showcased the power of the new Leica M11 60MP sensor. Using one single photo, we cropped the image into 32 individual unretouched images.

An exhibition book was created and gifted to those who purchased the new Leica M11.

Prints of the photos were distributed to visitors of the exhibition.

In total 860 people attended the event in 7 days and all cameras available for pre-order were sold on the opening night.

This event was meant to start a conversation with professional photographers and Leica enthusiast in an environment that is holy to them: the photo art gallery.

And the experience of the One Exhibition made photographers learn about the new capabilities of one of the most iconic cameras in the history of photography, as well as to appreciate a product demo of what its new technology can deliver to those who work as photographers and need the utmost capable cameras.

For a week, we held at Wickbold Gallery a photo exhibition called the One Exhibition, showcasing the work produced by British photographer Dan Baker using the new Leica M11.

Th exhibition showcased the power of the new Leica M11 60MP sensor. Using one single photo, we cropped the image into 32 individual unretouched images.

An exhibition book was created and gifted to those who purchased the new Leica M11.

Prints of the photos were distributed to visitors of the exhibition.

In total 860 people attended the event in 7 days and all cameras available for pre-order were sold on the opening night.

In total 860 people attended the event in 7 days and all 40 cameras available for pre-order were sold on the opening night.