Creating a piece of work for a client that is an award show, was a challenge in itself.

Going into this project, we wanted to create a high design piece that would meet

the standards of an organization famous for judging the best creative work in the world.

Re-imagining the Indian proverb "First deserve, then desire." we created two mandalas to lead the viewer through the journey one must take to obtain the golden pencil. For one day, all our sacrifices and desire will deliver us to greatness.

A concept intended for one aspect of the One Show Awards, influenced several others including an online game and the ceremony itself. Turnout of One Show submissions and ceremony attendees exceeded expectations.