In Colombia, most brands invest their budgets primarily in TV spots, radio and outdoor, so branded entertainment is not very common.

Sometimes this has resorted to traditional product placement on TV and although some brands have recently begun sponsoring some web series, content still lacks innovation and impact, so most clients, and even agencies, do not see the need to invest in this type of proposal.

In the final episodes, the characters invited their fans to register in order to participate in the episode in which, according their own words, they were going to sell even their underwear.

The selling was made in susanayelviravendentodo.com

During the broadcasting, a catalogue allowed people to buy everything that appeared on the screen

When something was sold, the Visa team entered in the scene to take out the object, forcing the actresses to improvise, making the shopping experience more real and funnier.

172,306 people watched the live episode.

The whole campaign (including teasers) reached more than 1,200,000 views on YouTube.

The episode was watched in 55 countries.

Today the episode became the most watched of the entire web-series.

The brand hashtag #notelopierdas and the actress account @mabelmoreno1 were trending topic at the day of the live episode.

We got 37,452 Facebook fans and 16,101 new twitter Followers

More than 90% of the inventory was sold.

3 months later online shoppings with Visa increased 4,8% And exceeded the USD 870,000 in free-press

Not bad at all for a tactical campaign without media investment.