The creative idea is to make the products become more emotional based on target group insight. Therefore, we decided to do the viral video by using the word "The One" comparing to the loved one of every couple.

The viral video is about how the girl who boyfriend has passed away. While they were using their life together, she always complain how the guy is not so romantic. After the guy's death, he leave something important for her, which is he want to ask her to married him.

We wanted to communicate about cherish your loved one before it's too late.

First, we launched the online shot film. Then we used Facebook re-targeting ads to send The 1 Card offered. Our placement optimized for mobile only. We achieved 5 million views within 1 night, and 10 million views within a week. Card point redemption increased 500% within the first 3 days.

The Results

1,704,1495 Reach

10,151,762 Views

1,816,106 Engagement

1 Million point redemption in one month