The intent behind the work was to create spots that felt as though these new iterations of the chant were pulled straight out of the McDonald's video archive, reviving a much loved campaign known to a great number of Australians.

The film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger. The film then travels through the Big Mac’s evolution across the decades, showcasing just how the burger and its ingredients have stood the test of time.