Cannes Lions
McCANN WORLDGROUP, Santiago / NESTLE / 2017
Overview
Entries
Credits
Description
A couple waits as we count the weeks passing in what at first seems like a pregnancy. Soon we see that the weeks keep mounting on way past any normal pregnancy until we finally reveal that they were in a long adoption process, helping shine a light on that issue.
Execution
Knowing that many brands talk to mothers on their day itself, we launched this video 4 days before the big day getting to our audience sooner than most brands and before the saturation of Mother's Day messages.
Outcome
+3 million organic views.
+48k shared
1,700% more than expected.
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12 items