The challenge was to place a fine chocolate in a market where most products are high quality. The Swiss know of chocolate. The goal was to place Ecuadorian cacao as one of the best in the world and to generate business opportunities in the export sector.

We searched for a product differentiation in the roots of Ecuadorian culture, the history of our Incas ancestors and the indigenous supplies of the region; all combined into a legend that tells the origin of the best cacao in the world.

There were five hundred shipments, 85% called back to Nestlé Switzerland to find out about the product.