Cannes Lions
SHISEIDO CO., LTD., Tokyo / SHISEIDO CO. / 2019
Awards:
Overview
Entries
Credits
Background
Creating a website movie to communicate “power of makeup” in the season of Halloween. Under the concept of “Makeup makes you brave,” we created a story where a woman confesses her love another woman. LGBT issues is not often discussed or brought up in Japan, but Shiseido became the first leading company in Japan that created a movie with this particular theme.
Execution
The Sounds heard quietly in the noise of the Party Bus. Music is close to the feelings of the heroine, hesitation, determination, confidence, liberation, etc. Silence is also part of the music. In the animation scene, the viewer is drawn into another world at once.We did not use words to explain the story. Instead, music speaks a lot.
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