Even a 1-yen coin can shine depending on its use. The 1-yen coin is a coin with the smallest value in Japan.

Such coin is featured in a movie of a domino of 12,349 1-yen coins to express the message of supporting people’s lives.

A Guinness world record was acquired as the “most number of coins fallen in a domino effect in the world (12,349 coins)”. More than 200 TV/news media were successfully turned into a place to display the website.

Advertisement conversion cost of $1,000,000 was achieved. As a result, the movie was played more than 1 million times total in all of media.