The Patissier, a popular home-grown patisserie in Singapore, wanted to reward their customers by making their celebrations a whole lot sweeter.However, the problem with regular cake boxes is that they’re recognisable from a mile away. So how do you hide a surprise when everyone knows what it looks like?

We asked the client about the 3 most common types of customers they have and designed our cake boxes to suit their needs, making as relevant as possible to their lifestyles. Using that information, we created a series of special edition cake boxes designed to blend into common places they would usually put a cake – in the fridge, on a table and a desk (for office parties).

After just 1 month, our initial run of 900 boxes was completely snapped up through the word-of-mouth generated, which also led to greater brand awareness. In fact, the boxes were so well received, the client even asked for new designs next year.Most importantly, we created more happy smiles for the loyal customers and their loved ones by keeping their surprise a surprise.