Right before the start of the new school year

Radio 1 wanted to open the discussion about the quality of the Belgian education system.

To do this, we created a challenge based on a scientific test for animals from the Max Planck

Institute for Anthropology.

We asked people to take a peanut out of a glass pipe.

This challenge was filmed and launched the week before school started.

The experiment took place in a school. It was filmed and launched on social media, in order to start a debate.

The campaign was widely spread. 'Radio 1 goes to school' became one of the most discussed and most listend-to Radio 1 broadcoasts ever.

Recorded results:

- +250,000 shares

- +47,500,000 people reached

- +10% Facebook fans within one week.

Or how one single peanut can induce a lot...