In order to achieve these goals the target audience received a very unique mailing: the handmade percentage mailing.

Since we wanted to address existing customers and the board of directors of the VR-Banken, it had to be a unique and special idea: a handmade percentage mailing. The analogy between the alcohol percentage and the highest potential profit of the given certificate matches perfectly the topic 'investments' and also the brand. Furthermore, the mailing offers the target audience an additional benefit that exceeds the advertised products.

The percentage mailing received a very positive response in-house as well as externally, resulting in an increase of counselling sessions by wealthy assistance clients.