Cannes Lions
AIMAQ VON LOBENSTEIN/SAINT ELMO'S, Berlin / AUDI / 2017
Overview
Entries
Credits
Description
Johnny Cab, the animatronic chauffeur from the movie 'Total Recall' (director: Paul Verhoeven), chauffeured actors in an Audi autonomous driving limousine to the Berlinale film festival to show the festival audience the future of passenger transportation. A slightly irritated Clemens Schick, a famous German actor, was interacting with our ambassador of autonomous driving. When the actor leaves at the red carpet Johnny Cab starts looking for his creator Paul Verhoeven.
Execution
Audi was looking for the perfect cast for a promotional film regarding autonomous driving at the Berlinale film festival in Berlin, Germany.
Many contestants showed up but one was unbeatable:
Johnny Cab - the animatronic chauffeur from famous movie 'Total Recall' (director: Paul Verhoeven).
Johnny Cab brings together autonomous driving and the movie genre and is even connected with jury president Paul Verhoeven. A perfect cast!
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