Cannes Lions
QUORUM/NAZCA SAATCHI & SAATCHI, Lima / AMBEV / 2015
Overview
Entries
Credits
Description
Brahma, a brazilian beer in Perú, it is under the leading brands. They have a big audience: all beer drinkers that always prefer Peruvian Classical beers, instead of ours.But unlike having a large audience, they have a lower budget than the other brands.
Execution
Thinking around the big insight we found, we realized that making a draft beer at 45 degrees it was something that all peruvians beer drinkers were waiting for a long time, but no brand or bar thought about it and make it real.. We talked to vessels designers , we told them our project, and quickly we got drawings and shapes, which ended up being in our great idea.
Outcome
With the perfect Chopp we make people switch from their beer for ours, because everybody want to drink in our chopp and drink the best beer as it should be: perfectly.
In every bar the perfect chopp was, it happened what we wanted.
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