Our task was to broaden the appeal of this cult Newline movie from TenD music fans to a wider film-going audience.We asked ourselves what would TenD, the greatest rock band in the world do to the conventional digital space?

Our idea was simple – create the greatest website in the world to spread the message of rock across the shores of the internet.

The site featured a clever mix of cheeky, interactive tools including; as trology, rock the internet and a dynamic global mosh screensaver.3 million visitors and strong word of mouth excitement drove box office sales well beyond expectation.