Politicians are not trusted anymore by French people. Why should they be? France had recently faced some serious political scandals, lies, insults, and even corruption… Maybe they just need some politician lessons to improve their skills by the most vicious politician in the world, Frank Underwood. Taking advantage of French presidential primaries, Frank Underwood, will provide some of his finest lessons in a very contextualised way, targeting French politicians, just before their prime-time Tv interviews.

During 19 days, from March 11 to March 20th, we broadcasted 6 TV spots on television channels like BFM TV and RMC, for a total of 114 broadcasts in less than a month.

Our spots were aired by groups of 3, and aired before, between and after the key French political programs such as "BFMTV News television" "Boudin Direct", "7pm with Ruth ElKrief" , "BFM politique" and "premiere edition"

The launch of House of Cards new season on Netflix in France was a true event that generated a lot of buzz amongst Frank's fans. The campaign generated an average percentage of new members ( figures can not be shared as requested by client) article mentions for House of Cards Season 4 were higher than show like Daredevil and Narcos and the brand attribution to Netflix increased a lot.