Hate speech is a rampant problem, especially amongst younger people. A massive part of their lives happens online. So, when they experience hate on social media, the consequences are even more devastating: Anxiety attacks, depression, even suicidal thoughts.

The film shows those consequences, but starts at the very end, with the most shocking image at the beginning. From there, we tell the whole story backwards. The life that gets less and less destroyed, the hate that floods in less and less. Until the story can start over again. With someone making a different decision. Because that’s all it is. Someone making a decision. Every comment is one. Good or horribly bad.

Deutsche Telekom enables millions of customers to participate in digital life and is committed to a network without hate. This story empowers us to keep in mind, that those decisions count.

This very special project was approached gently and sensitively by the director. He did a lot of research diving into the social media world of this very specific fragile age group. He tried to a get as close as endurable and show the development and path of pain as genuine and authentic as possible.

All this with the feeling being respectful and sensible, having daughters himself. This project went under the skin. We love the power combined with gentleness.