In a time when everything is going faster than ever, Egypt was finally granted the license to launch the 4th generation network “4G”. People want to get to places faster. People are hooked to 5 screens at a time. Internet has not been a luxury for years now. Accordingly, we launched 4G which is now considered the natural successor inheritor to 3G.

Our objective was clear and straight to the point; launch 4G, while building on Vodafone’s current 3G network perception strength “The most powerful network in Egypt for the past 10 years”

“The Power of Every Generation”

Facts and figures show that Vodafone is perceived as the strongest network in Egypt throughout the past 10 years among the Egyptian. Earlier this year, 4G networks were launched in Egypt. Vodafone decided then to launch its 4G network, not by discrediting its 3G past, but by honoring it.

Through our intense emotionally film showcasing the campaign point of view; The Power of Every Generation. Our film was released featuring a collective of Egyptian superstars from various fields paired with a few of their natural successors to showcase that the power of every next generation is borrowed from the last.

The music we had took the consumers from ground to ceiling, whereas it started off with a slow emotional tune; leveling up second by second to complement the actual video, reaching to the crescendo part to boost up each grand finale victory shot.

Our film featured 4pairs consisting of 8stars from the previous and uprising current younger generation across different professions. Portraying four of Egypt’s icons/legends in Football,Squash (Egypt’s-pride),Drama and Female Artists. Our lineup had to be real to the audience and touch their hearts through true insights with regards to each pair.

The locations and art direction of each shot in the film had to match the featured coupled stars. Each location had a unique character and a dramatic feel to it, yet ensuring a beautiful glamorous shot.

The music we had took the consumers from ground to ceiling, whereas it started off with a slow emotional tune;leveling up second by second to complement the actual video,reaching to the crescendo part to boost up each grand finale victory shot. Sound effects and ambient sounds were used as well in several parts throughout the film like the sound of in the squash training.