Cannes Lions

The power of nature

McCANN HEALTH, Shanghai / AMWAY / 2017

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Content
Supporting Images

Overview

Entries

Credits

Overview

Description

The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world.

Execution

The whole project started over 9 months from planning to execution. The heavy CG and production take up over 4 months of preparation and CG rendering. The production crew are a global collaboration with a French director, Poland post-production, Germany sound editor, China color grading and Hong Kong, China, Taiwan and Malaysia Crew.

Outcome

NA

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