Cannes Lions
McCANN HEALTH, Shanghai / AMWAY / 2017
Awards:
Overview
Entries
Credits
Description
The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world.
Execution
The whole project started over 9 months from planning to execution. The heavy CG and production take up over 4 months of preparation and CG rendering. The production crew are a global collaboration with a French director, Poland post-production, Germany sound editor, China color grading and Hong Kong, China, Taiwan and Malaysia Crew.
Outcome
NA
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