Cannes Lions
PATRIOT FILMS, Cape Town / VOLKSWAGEN / 2022
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Original track created, based on Edith Piaf's "Non, Je Ne Regrette Rien".
Set to a rousing isiXhosa version of Edith Piaf’s "Non, Je Ne Regrette Rien", sung by South African songstress, Nonku Phiri, this interpretation of the famous track makes a German brand deeply resonate with a South African audience who have come to know the GTI as the “Vrrr pha!”
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