Nanfu Battery Co. is an alkaline battery manufacturer and supplier. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters.

Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power.

We chose the characters of Shaolin Kungfu monks, sumo wrestlers, and boxers, combined their positioned body with their inverted body, made their heads embedded into battery box, linked with springs. Three characters respectively formed a group of powerful human batteries. This form symbolizes the rich energy provided by Nanfu Battery.

Two months after the release of the posters, sales of Nanfu Battery products rose by 39%.