Cannes Lions
BUTTER AGENCY, Copenhagen / I AM VODKA / 2017
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Description
The movie features a stunning darkhaired model walking down a beach. As she walks down the beach she lists a number of sacrifices she has had to endure to become who she is today: She's lost friends, family and jobs. She's endured severe pain, operations and has spent thousands of dollars. At the end of the movie, our protagonist turns to the camera and exposes that she was actually born a man and reveals her gender transformation. After the credits we see photos from her childhood and we get a real sense of who Sabel Gonzales is and how she relates to the outside world's opinions, underlining the movies purpose and relation to the brand I AM: "Be yourself, regardless of the price you have to pay".
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