Asia-Pacific is the largest e-commerce region in the world and nowhere in the world does e-commerce grow as fast as in this region. For Credit Card brands, e-commerce is the biggest growth opportunity.

But because they don’t know how to interpret data, Financial businesses push irrelevant merchant offers and content to consumers through social and digital.

Even the greatest offers end up as spam, because the industry doesn’t know what people really want.

The challenge was to cut through the clutter in Asia-Pacific and reach the right consumers with the right content and offers, at the right time.

The Priceless Engine powered MasterCard’s ‘New Year’s Eve’ social campaign, featuring Hugh Jackman, across the region. His involvement created an emotional spark with consumers, allowing MasterCard to connect to their hearts. It encouraged people to share who they wanted to spend their NYE with and why, providing MasterCard with valuable data and insights.

The Priceless Engine enabled MasterCard to test a large number of variables: from the most optimal time to post to the best method of buying media. Analysing this data gave MasterCard the insights to customise every piece of content in each market accordingly, and in real time.

The results of this campaign – powered by The Priceless Engine - were unlike MasterCard has ever seen. The campaign drove over 100% higher engagement rates in every market, compared to any previous MasterCard campaign.

The growth rates didn’t grow all of a sudden, but were the product of the Priceless Engine planning principles of constantly listening and acting accordingly.

Across the region, the hyper targeted and relevant offers that we shared during the campaign, drove over 3million qualified leads to our merchant partners.

Please refer to the detailed market-by-market results in the supporting PDF: Results Table.