The bill reminded the guests that there is a price to pay for not voting; you simply get what you are given.

The experiment was secretly caught on film and caused an intense public debate across all political parties about the declining voter participation at Austrian Elections.

The Kleine Newspaper continued this discussion in its social forums – a discussion that still continued after the elections had taken place.

Results:

The action was secretly caught on film and immediately became one of the most shared videos in Austria, achieving over 43 million media impressions within only 3 days.

The action initiated a public debate about the results of not voting, throughout all political parties within Austria.

In comparison to the Folks Referendum vote that had taken place earlier in the year, the voter turnout in the Austrian General Election shot up from 59,7% to 74,9%.

Among the winners was the Kleine Zeitung, the newspaper that had reminded voters "Don’t let others make the choice for you".