Use the power of film to make craftsmen the hero.

Nissan created an online video for CARAVAN with craftsmen as the hero.

We captured the scenes of craftsmen across Japan with consummate skills such as flat-plane carving of 8 micron in thickness and minuscule tops 9mm in diameter. Once released, the video exceeded 10MM views. Craftsmen became heroes around the world.

Step 1

We interviewed all sorts of craftsmen across Japan to create this movie.

This interview also helped the brand to build relationships between some of the influential craftsmen of Japan.

STEP2

Released the movie

STEP3

At the same time, we also released our research data which shows the shortage of craftsmen in Japan.

This data proved that the movie wasn’t a simple web content and it was quickly picked up by the media.

STEP4

This movie is now getting attention every time media focuses on craftsmen working on Tokyo Olympics.

/10.2 Million Views

/Share and Retweets:10,276

/Aspiration towards craftsmen: FY2016 34% / FY 2017 40%

/Sales :118%