Brazil’s population is enjoying a time of economic growth. Thanks to this growth, the brands that operate in the country have had adjust their strategies. In the technology industry, besides more people having access to the Internet, the connections have become faster, thus allowing the brands to act more intensively and entertain their audience with higher quality.

In order to maximize this action, our media team developed an integrated strategy involving paid media with Facebook ads, own media through social ads on the brand’s fan page, and earned media on channels that fit the profile of the our target audience.

1,355,908 attempts were made by 42,533 fans who played for an average of 35 minutes each. A total of 32 million people were reached on Facebook.