The commercial shows a man, who when faced with a better choice, rejects a brown-bottled beer offered to him and goes in pursuit of the ultimate object of desire – an ice-cold and refreshing Amstel.

His epic journey through the urban gauntlet begins at a rooftop party and after a series of obstacles, eventually sees him arrive at an underground biker bar where he makes his final trade of the day; his three-piece suit for what is clearly the only choice in beer – an Amstel.