Cannes Lions

THE QART COLLECTION

LEO BURNETT GUATEMALA, Guatemala City / COLLECTIVE GALLERY / 2013

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Overview

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Credits

OVERVIEW

Execution

We created a series of artworks to attract artists. A simple and effective idea that generates interaction and direct response from our target, wherever they are.

Outcome

Through the Qart Series every wall with one of our artworks turned in to our own digital gallery and cast call.

By the end of March, through the site we received portfolios from 49 new artists. We also received hundreds of visits from art enthusiasts.

At the end, people enjoyed the series and we enjoyed having a lot of new artists with us.

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