Cannes Lions
LEO BURNETT GUATEMALA, Guatemala City / COLLECTIVE GALLERY / 2013
Overview
Entries
Credits
Execution
We created a series of artworks to attract artists. A simple and effective idea that generates interaction and direct response from our target, wherever they are.
Outcome
Through the Qart Series every wall with one of our artworks turned in to our own digital gallery and cast call.
By the end of March, through the site we received portfolios from 49 new artists. We also received hundreds of visits from art enthusiasts.
At the end, people enjoyed the series and we enjoyed having a lot of new artists with us.
Similar Campaigns
6 items