Cannes Lions

The Race Is On

mcgarrybowen, London / WESTERN UNION / 2017

Film
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Description

The Race Is On is a rallying cry to young girls to have big dreams and go out there and grab them.

 

The film begins by showing young girls all around the world preparing themselves on an imaginary start line. A young female narrator announces that ‘THE RACE IS ON’ and the girls all sprint off their marks.

 

Our narrator continues to deliver the call to arms by reminding her peers that there is still much to be achieved. Whether it's female firsts, world firsts, or even out-of-this-world firsts. These big dreams are out there, and every young girl can take them.

 

Using an energetic track, fast editing and heroic shots of our running girls, we show the determination and strength in girls.

 

The film ends in the one place that will make sure their dreams happen – school. Because only with education can girls be in the race. 

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