Cannes Lions

The RaMEN who loved me

dentsu mcgarrybowen, Sao Paulo / Nissin / 2022

Film
Film
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Overview

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OVERVIEW

Execution

This campaign is a web series with 8 episodes with 15 seconds each that is based on the storytelling and visual concepts of Latin American soap operas. It is a love story between a young couple composed by Maria and Antonio. At some point, the couple breaks up because of a little misunderstanding. Then, Maria’s father takes this opportunity to introduce a new suitor that he prefers. But Maria is clearly not happy with him. On the wedding day... Antonio gathered his courage and tries to run away with his loved one – even though he fears her father’s reaction. In the end, the tough father realizes that what they feel is true love and approves their passion for each other.

During each episode, we explore Nissin’s instant ramen 8 different product uniqueness and recipes in an irreverent and organic way that connects with a cultural reference of the audience.